All posts tagged: social media

The best social media platform for brand awareness

The algorithm is committed to showing users accounts they search for and interact with the most. It’s not your bio or your logo, it’s your content and instagrams algorithm that determines which posts users should see most. This means that the goal is to keep you and other users on their (Instagram, Snapchat, YouTube) platform to boost revenue, engagement. The algorithm is not a negative thing. However it is not impossible to build a buzz around your brand, even with the influx of celebrity entrepreneurs and You-tubers. In my search for a solution that I know we all have found ourselves perplexed on, here’s what I found: Social media is about keeping people on THEIR apps, not sending them to YOUR website or brand. This is why your posts are not being seen or are being restricted, amongst other reasons. I value saving time and found that social media will consume your life force. Also, I didn’t want to become an entrepreneur to promote someone else’s brand but essentially that is what social media is …