All posts tagged: news

The best social media platform for brand awareness

The algorithm is committed to showing users accounts they search for and interact with the most. It’s not your bio or your logo, it’s your content and instagrams algorithm that determines which posts users should see most. This means that the goal is to keep you and other users on their (Instagram, Snapchat, YouTube) platform to boost revenue, engagement. The algorithm is not a negative thing. However it is not impossible to build a buzz around your brand, even with the influx of celebrity entrepreneurs and You-tubers. In my search for a solution that I know we all have found ourselves perplexed on, here’s what I found: Social media is about keeping people on THEIR apps, not sending them to YOUR website or brand. This is why your posts are not being seen or are being restricted, amongst other reasons. I value saving time and found that social media will consume your life force. Also, I didn’t want to become an entrepreneur to promote someone else’s brand but essentially that is what social media is …

Signs you’re ready for entrepreneurship

Maybe you’re at work right now wishing you were anywhere else. Not because you don’t need the income but you have a desire burning in you to do what you love. Social media can be a catalyst as it easy to scroll to a feed of someone seemingly living their best life with their free time.  Many of us aspire to entrepreneurship because we see it as a gateway to doing what you love. However, entrepreneurship can be one of the toughest jobs out there. As the saying goes, you have to be prepared to work 80 hours instead of 40 to make a business work. A lot more goes into being an entrepreneur than having a dream. That is why being a dreamer is tough. We want to achieve but we are creatives and can often get stuck over analyzing our steps. We just want to show the world what we can do. But, you ha e to ask yourself, is it something the world needs right now? I was prepared to launch my …

#ICYMI: What the Kavanaugh hearing means to women

The best part of social media is watching a live event and wondering if others are interpreting events the way you are. I avoided sharing my opinions of Kavanaugh during the hearing even though his behavior while being questioned troubled me.  Then I woke up this morning and the internet is undefeated. I was not the only one that noticed his flaring anger and some senators empathetic approach to impact the allegations have had on Kavanaugh’s reputation and home life. The Republican Senate representatives kept pointing to the devastation these allegations have had on both families, but never addressed the victim as such. Kavanaugh says that these allegations have “destroyed” his family.  I was concerned that victims watching would somehow start to think that their attackers deserve empathy. Kavanaugh stated when questioned by senator Kamala Harris that he did not watch Dr. Ford’s testimony because he was preparing his testimony. Well, he appeared to be very unprepared and took the wrong approach. As a man his ego was threatened and instead of being empathetic towards the …

Strategies to help you uncover your purpose

One thing I know is that passion builds empires. Passion is what led Steve Jobs to return to Apple after being fired 12 years later and turn into a billion dollar company. Passion is also what led Oprah to become one the first African-American billionaires. after being told she would never make it in show business. Passion is what separates a career from a job. It also is the determining factor when deciding if you’re just living of existing. You have to boldly seek your passions so that your purpose will ultimately show itself. Everyone has a purpose. Don’t count yourself out because you can’t choose one or you feel that you weren’t born with a passion. Some of us are born with the talent that is recognizable to the world. For instance, Ariana Grande has a vocal range that spans 4 octaves without any formal vocal training. It’s obvious she was born to sing. However, not all passions are obvious. You have a gift and can cultivate passion. Passion ties you to being committed to what …

5 surprising reasons to drink water for energy at work

It wasn’t until I passed out from dehydration on the job that I realized the importance of water consumption throughout the workday. Before my life altering even I used to reach for a red bull or grab a soda when I needed a mid-afternoon boost at work. Since increasing my consumption of water in the last year I have noticed major benefits. My concentration has improved and I have more energy.  Consider drinking more water instead of caffeine or other options throughout the workday to keep you healthy and hydrated.  Also, less caffeine consumption improves concentration. Here are 5 surprising facts to help you drink more water and improve your health and work ethic overall: #1 Increases productivity  Water helps you remain alert and on point. Water benefits your body and your brain. #2 Energy booster! Water combats dehydration that leads to tiredness. Dehydration comes rom consuming too many caffeinated beverages. There’s nothing wrong with having caffeine but Dr.Oz recommends fit every one soda you gave at least three glasses of water. #3 Natural headache …